About Us

Everyday Essentials, With More Personality

The right everyday essentials should work with your lifestyle while giving you room to express who you are. PSD Underwear takes a distinctive approach to underwear by combining practical silhouettes with bold artwork, recognizable graphics, and a broad mix of colors and patterns. The result is a collection for shoppers who want the basics in their wardrobe to feel anything but basic.

PSD began in upstate New York in 2007, founded by Curt and Ryan Flaitz. Its early focus was on creating accessible, design-led men's boxer briefs, and the brand gradually developed a wider identity connected with athletes, trendsetters, and graphic-driven style. Today, its product range extends across men's underwear, women's underwear and bras, youth styles, and selected clothing and activewear. 

Choosing the right pair involves more than finding a print you like. Length, fabric, coverage, stretch, and personal fit all contribute to how underwear feels throughout the day. Depending on the style, PSD collections offer choices that include classic solid colors, graphic prints, different boxer brief lengths, and materials such as cotton, modal, poly blends, and mesh. Multipacks can also be a practical option for shoppers updating their everyday essentials.

The range is not limited to traditional underwear. Selected women's collections include bras and bralettes, while casual apparel and activewear provide additional ways to coordinate everyday outfits. Youth products are also available in selected designs, making it easier for shoppers to explore different categories within the same brand.

Our PSD Underwear collection is presented for customers who value distinctive design, practical wardrobe choices, and clear product information. We aim to make browsing straightforward by helping shoppers compare styles, review available sizes, and understand the details that matter before making a purchase. Whether your preference is a minimal everyday pair or a graphic design that makes a statement, the goal is to help you find options that suit your taste and routine.